10 September 2008
BLUE1 AIRLINES PARTNERS WITH TRANSLATIONS.COM AND
ON EUROPEAN EXPANSION EFFORTS
Setting Sights on a Broader European Audience,
Finland-based Blue1 Airlines Selects Joint Translations.com/Wordfast Solution for Localization Workflow and Integrated Translation
NEW YORK, September 10, 2008 - Translations.com, a world leader in enterprise translation services and globalization management system (GMS) technology solutions, today announced that it has been engaged by Blue1 to support the airline's expansion into European markets. Serving over 1.8 million passengers per year and offering a variety of routes both domestically and throughout Europe, Blue1 is now the second largest airline in Finland.
With a limited e-commerce staff, Blue1 needed a comprehensive solution that would allow them to manage a 10-language website without expanding internal headcount. To support the airline's need for a streamlined content management system (CMS), Translations.com teamed up with Logica, a leading IT and business services company, to provide an integrated solution that combined Translations.com's proprietary globalization management software, GlobalLink Project Director, and EPiServer, a leading content management system technology in Northern Europe. Individual translators will connect to the system through Wordfast 6.0, a next-generation software application that maximizes translator efficiency.
This customized system enabled Blue1's existing staff to manage content updates and add new languages without hiring additional personnel. According to Tuija Hyvärinen, Director of B2C Sales and E-Commerce for Blue1, "We are very pleased with the outcome of this partnership. The integrated technology solution of GlobalLink Project Director and EPiServer automates a substantial portion of the translation process, enabling us to expand our language offerings without placing greater demands on our existing IT staff. I want to thank Translations.com for the hard work and outstanding service they've provided throughout this project."
Translations.com's President and CEO, Phil Shawe, added, "This collaborative effort between Translations.com and Blue1 to launch Blue1.com in 10 languages has been impressive. Blue1's success story is a prime example of the value that technology can bring to the translation process. We look forward to working with Blue1 on future initiatives."
While the technology products used by Blue1 will support translation from any service provider, Translations.com provided localization services for Blue1's multilingual website. Officially launched on August 19, 2008, www.blue1.com now offers 10 languages: Finnish, English, Swedish, Norwegian, Danish, Russian, German, French, Spanish, and Italian.
Now serving 1.8 million passengers per annum, the aim of Blue1 is to be the best regional airline for Northern European business and leisure travelers. Blue1 is a regional member of the Star Alliance, a network that includes 20 airline companies, with SAS Scandinavian Airlines as one of its founders. For full company information and a list of routes, please visit www.blue1.com.
Logica is a leading IT and business services company, employing 39,000 people across 36 countries. It provides business consulting, systems integration, and IT and business process outsourcing services. Logica works closely with its customers to release their potential - enabling change that increases their efficiency, accelerates growth and manages risk. It applies its deep industry knowledge, technical excellence and global delivery expertise to help its customers build leadership positions in their markets. Logica is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More information is available at www.logica.com.
Translations.com is a leading provider of software, website, and enterprise-wide localization services, as well as localization-related technology products. Translations.com solutions allow customers to conduct business more effectively in international markets. The company has a global presence on four continents and services a variety of clients with dedicated practice groups for every major industry. Translations.com is part of the TransPerfect family of companies. For more information, please visit www.translations.com.
Wordfast LLC is the world's second largest provider of translation memory software solutions. The company currently has over 15,000 active customer deployments in the marketplace. Driven primarily by the positive reviews of users and industry experts, Wordfast's client base has grown to include the United Nations, NASA, McGraw-Hill, Nomura Securities, a wide array of educational institutions, and thousands of freelance linguists. For more information, please visit www.wordfast.com.